Resource #1: Join the Measure Slack team at http://join.measure.chat. It’s free! Be sure to join the #r-and-statistics channel!
Resource #2: Check out the resources below. This is a community-driven set of resources and links on R and statistics generated of, by, and for digital analysts. To submit a resource, fill out this Google form. Once approved, the resource will appear here (through the magic of the googlesheets package and some RMarkdown!). (We are continuing to work on the structure and navigation.)
Twotorials - Introduction to R - VIDEO
A series of video tutorials to get you started with R
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
Tutorial: From 0 to Google Analytics with R - BLOG POST / ARTICLE
A step-by-step guide to get R installed and do a basic data pull and visualization with R.
CONTENT FOCUS: R
CONTRIBUTED BY: TIM WILSON
From Level [1] to Level[2] with R and Google Analytics - BLOG POST / ARTICLE
Basic intro to ggplot2 – pulling in some simple Google Analytics data and then visualizing it in a few different ways.
CONTENT FOCUS: R
CONTRIBUTED BY: TIM WILSON
Google Search Console API R: Getting Started - BLOG POST / ARTICLE
Step-by-step tutorial by Ryan Praskievicz for how to connect to Google Search Console with R and then pull in and work with the data there.
CONTENT FOCUS: R
CONTRIBUTED BY: TIM WILSON
R for Data Science (Hadley Wickham) - BOOK
Currently work-in-progress textbook on using R for data science, by Hadley Wickham. Covers getting & cleaning data, data visualisation, modeling & sharing results.
CONTENT FOCUS: R, Statistics
CONTRIBUTED BY: DONAL PHIPPS
Swirl Stats - R PACKAGE
R training lessons that occur within R. This package walks you through any number of tutorials within the R environment itself.
CONTENT FOCUS: R, Statistics
CONTRIBUTED BY: TIM WILSON
Getting Started with R and Google Analytics - BLOG POST / ARTICLE
A nice step-by-step tutorial by Becky West at LunaMetrics on getting up and running with R and Google Analytics
CONTENT FOCUS: R
R for Web Analysts - BLOG POST / ARTICLE
Lengthy single-page post by Richard Fergie that starts with “2+2” and goes all the way through forecasting sessions and visualizing the forecast.
CONTENT FOCUS: R
RStudio Webinars - VIDEO
RStudio webinars and videos to get the most out of R using RStudio.
CONTENT FOCUS: R, Statistics
CONTRIBUTED BY: BRYAN SKELTON
Tutorial: build your own R package - BLOG POST / ARTICLE
A step-by-step guide to creating your very first R package.
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
How to format your chart and axis titles in ggplot2 - BLOG POST / ARTICLE
How to add plot titles and axis titles to your chart
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
Discovering Statistics Using R - BOOK
A pretty dense book written in an irreverent style that walks the reader through a “journey of statistical discovery.” This book was pretty highly endorsed with the Measure Slack group.
CONTENT FOCUS: R, Statistics
Happy Git and GitHub for the useR - OTHER
This is an in-depth look at using GitHub with R, developed as support for a class taught by Jenny Bryan. It covers both fundamental concepts, best practices, and common issues.
CONTENT FOCUS: R, Other
“Using Google Analytics with R” - ebook - BOOK
Practical guide about analysis data from Google Analytics in R
CONTENT FOCUS: R
CONTRIBUTED BY: MARK EDMONDSON
Scroll Depth Tracking Analysis with Google Analytics R - BLOG POST / ARTICLE
Google Analytics scroll depth tracking tutorial. How to report and analyze using R. googleAnalyticsR and tidyr packages are used.
CONTENT FOCUS: R
CONTRIBUTED BY: RYAN PRASKIEVICZ
Attribution modelling with R - BLOG (ALL CONTENT)
A walk-through using markov chains using R
CONTENT FOCUS: R
CONTRIBUTED BY: MARK
R books on bookdown - BOOK
A list of all the R resources built on bookdown, which is turning into a useful free curated list of powerful R educational material.
CONTENT FOCUS: R
CONTRIBUTED BY: MARK
Learn R resources - Twitter sourced spreadsheet - OTHER
A Twitter sourced spreadsheet of R learning resources
CONTENT FOCUS: R
CONTRIBUTED BY: MARK EDMONDSON
The Revolutions Blog - BLOG (ALL CONTENT)
Daily news about using open source R for big data analysis, predictive modeling, data science and visualization – not digital analytics specific
CONTENT FOCUS: R, Statistics
CONTRIBUTED BY: TIM WILSON
Analytics Playbook - OTHER
Community-driven repository of scripts (not R-specific, but many are R) that are of, for, and by the digital analyst.
CONTENT FOCUS: R
Copying Data from Excel to R and Back - R SCRIPT/PROJECT (DOWNLOADABLE)
Script to read and copy data from and to clipboard
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
R Shiny cheat sheet - OTHER
Interactive Web Apps with shiny Cheat Sheet
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
RSitecatalyst Package - R PACKAGE
Package for connecting to Adobe Analytics – created by Randy Zwitch and Jowanza Joseph.
CONTENT FOCUS: R
CONTRIBUTED BY: TIM WILSON
googleAnalyticsR - R SCRIPT/PROJECT (DOWNLOADABLE)
Package for accessing Google Analytics data. This uses the v4 API, so has some benefits over some older packages
CONTENT FOCUS: R
Attribution Model with R (part 1: Markov chains concept) - BLOG POST / ARTICLE
Using Google Analytics data and Markov chains to perform multi-touch attribution. Includes downloadable script AND a great explanation of the approach/concept.
CONTENT FOCUS: R, Statistics
Highcharter (with Google Analytics) - R SCRIPT/PROJECT (DOWNLOADABLE)
Highcharter is a package that does some nice plotting. This is a link to a dashboard with Google Analytics data built using it. The source code is available, too.
CONTENT FOCUS: R
Data Visualization with ggplot2 Cheat Sheet - OTHER
Graphic explanation of gpplot2 functions
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
Marketing Channel Attribution with Markov Models in R - BLOG POST / ARTICLE
Step-by-step instructions on using R to perform an attribution analysis using Markov chains with Google Analytics data (the post also includes a link to a Shiny app where you can bypass the R work and just upload a data file).
CONTENT FOCUS: R, Statistics
i want hue - OTHER
Colors for data scientists. Generate and refine palettes of optimally distinct colors.
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
Graphs gallery with code to reproduce them - R SCRIPT/PROJECT (DOWNLOADABLE)
The R graph gallery
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
Adobe Analytics / Google Analytics: Comparison of Key Metrics - R SCRIPT/PROJECT (DOWNLOADABLE)
Compare how the results for key metrics compare between Adobe Analytics and Google Analytics. This is an R script that can be customized with the user’s authentication credentials, as well as to adjust what metrics get compared. The output is an RMarkdown HTML file.
CONTENT FOCUS: R
ggtheme assist - R PACKAGE
An RStudio addin which gives you a GUI to edit your plots and generate reproducible plot code.
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
Statistics in Plain English - BOOK
Fairly compact overview of statistics: correlations, normality, ANOVA/ANCOVA, regressions, etc. The data visualizations and commentary on that topic are awful, but the content itself is pretty good.
CONTENT FOCUS: Statistics
CONTRIBUTED BY: TIM WILSON
Awesome-R Github Repo - OTHER
A curated list of awesome R packages, frameworks and software.
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
The R Cookbook - BOOK
An accessible list of recipes to use R for common tasks, by Hadley Wickham. Available as a textbook.
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
The R Graphics Cookbook - BOOK
An accessible list of recipes to use R for common data visualisation tasks, by Hadley Wickham. Available as a textbook.
CONTENT FOCUS: R
CONTRIBUTED BY: DONAL PHIPPS
R for Web Analysts - BLOG POST / ARTICLE
An overview/explanation of R
CONTENT FOCUS: R
CONTRIBUTED BY: TIM WILSON
R Reference Card 2.0 - OTHER
Cheat sheet with basic functions and operators
CONTENT FOCUS: R, Statistics
CONTRIBUTED BY: PAWEL KAPUSCINSKI
CRAN Task View: Web Technologies - R PACKAGE
This is the web technology part of the CRAN Taskview above - a good place to look to see if an API you need is supported.
CONTENT FOCUS: R
CONTRIBUTED BY: MARK EDMONDSON
The R Inferno - BOOK
If you are using R and you think you’re in hell, this is a map for you. A book about trouble spots, oddities, traps, glitches in R.
CONTENT FOCUS: R
R Graph Catalog - R SCRIPT/PROJECT (DOWNLOADABLE)
Catalog of graphs produced using ggplot2
CONTENT FOCUS: R
CONTRIBUTED BY: PAWEL KAPUSCINSKI
Great R packages for data import, wrangling & visualization - BLOG POST / ARTICLE
Lengthy list of a number of handy R packages, including a description and the package creator (was it or was it not Hadley Wickham?!).
CONTENT FOCUS: R
Calling C from R programming - BLOG POST / ARTICLE
Calling C from R programming
CONTENT FOCUS: R
CONTRIBUTED BY: THIYAGARAJAN S