**Resource #1:** Join the Measure Slack team at http://join.measure.chat. It’s free! Be sure to join the #r-and-statistics channel!

**Resource #2:** Check out the resources below. This is a community-driven set of resources and links on R and statistics generated of, by, and for digital analysts. To submit a resource, fill out this Google form. Once approved, the resource will appear here (through the magic of the `googlesheets`

package and some RMarkdown!). (We are continuing to work on the structure and navigation.)

**Twotorials - Introduction to R** - VIDEO

A series of video tutorials to get you started with R

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**Tutorial: From 0 to Google Analytics with R** - BLOG POST / ARTICLE

A step-by-step guide to get R installed and do a basic data pull and visualization with R.

CONTENT FOCUS: R

CONTRIBUTED BY: TIM WILSON

**From Level [1] to Level[2] with R and Google Analytics** - BLOG POST / ARTICLE

Basic intro to ggplot2 – pulling in some simple Google Analytics data and then visualizing it in a few different ways.

CONTENT FOCUS: R

CONTRIBUTED BY: TIM WILSON

**Google Search Console API R: Getting Started** - BLOG POST / ARTICLE

Step-by-step tutorial by Ryan Praskievicz for how to connect to Google Search Console with R and then pull in and work with the data there.

CONTENT FOCUS: R

CONTRIBUTED BY: TIM WILSON

**R for Data Science (Hadley Wickham)** - BOOK

Currently work-in-progress textbook on using R for data science, by Hadley Wickham. Covers getting & cleaning data, data visualisation, modeling & sharing results.

CONTENT FOCUS: R, Statistics

CONTRIBUTED BY: DONAL PHIPPS

**Swirl Stats** - R PACKAGE

R training lessons that occur within R. This package walks you through any number of tutorials within the R environment itself.

CONTENT FOCUS: R, Statistics

CONTRIBUTED BY: TIM WILSON

**Getting Started with R and Google Analytics** - BLOG POST / ARTICLE

A nice step-by-step tutorial by Becky West at LunaMetrics on getting up and running with R and Google Analytics

CONTENT FOCUS: R

**R for Web Analysts** - BLOG POST / ARTICLE

Lengthy single-page post by Richard Fergie that starts with “2+2” and goes all the way through forecasting sessions and visualizing the forecast.

CONTENT FOCUS: R

**RStudio Webinars** - VIDEO

RStudio webinars and videos to get the most out of R using RStudio.

CONTENT FOCUS: R, Statistics

CONTRIBUTED BY: BRYAN SKELTON

**Tutorial: build your own R package** - BLOG POST / ARTICLE

A step-by-step guide to creating your very first R package.

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**How to format your chart and axis titles in ggplot2** - BLOG POST / ARTICLE

How to add plot titles and axis titles to your chart

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**Discovering Statistics Using R** - BOOK

A pretty dense book written in an irreverent style that walks the reader through a “journey of statistical discovery.” This book was pretty highly endorsed with the Measure Slack group.

CONTENT FOCUS: R, Statistics

**Happy Git and GitHub for the useR** - OTHER

This is an in-depth look at using GitHub with R, developed as support for a class taught by Jenny Bryan. It covers both fundamental concepts, best practices, and common issues.

CONTENT FOCUS: R, Other

**“Using Google Analytics with R” - ebook** - BOOK

Practical guide about analysis data from Google Analytics in R

CONTENT FOCUS: R

CONTRIBUTED BY: MARK EDMONDSON

**Scroll Depth Tracking Analysis with Google Analytics R** - BLOG POST / ARTICLE

Google Analytics scroll depth tracking tutorial. How to report and analyze using R. googleAnalyticsR and tidyr packages are used.

CONTENT FOCUS: R

CONTRIBUTED BY: RYAN PRASKIEVICZ

**Attribution modelling with R** - BLOG (ALL CONTENT)

A walk-through using markov chains using R

CONTENT FOCUS: R

CONTRIBUTED BY: MARK

**R books on bookdown** - BOOK

A list of all the R resources built on bookdown, which is turning into a useful free curated list of powerful R educational material.

CONTENT FOCUS: R

CONTRIBUTED BY: MARK

**Learn R resources - Twitter sourced spreadsheet** - OTHER

A Twitter sourced spreadsheet of R learning resources

CONTENT FOCUS: R

CONTRIBUTED BY: MARK EDMONDSON

**The Revolutions Blog** - BLOG (ALL CONTENT)

Daily news about using open source R for big data analysis, predictive modeling, data science and visualization – not digital analytics specific

CONTENT FOCUS: R, Statistics

CONTRIBUTED BY: TIM WILSON

**Analytics Playbook** - OTHER

Community-driven repository of scripts (not R-specific, but many are R) that are of, for, and by the digital analyst.

CONTENT FOCUS: R

**Copying Data from Excel to R and Back** - R SCRIPT/PROJECT (DOWNLOADABLE)

Script to read and copy data from and to clipboard

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**R Shiny cheat sheet** - OTHER

Interactive Web Apps with shiny Cheat Sheet

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**RSitecatalyst Package** - R PACKAGE

Package for connecting to Adobe Analytics – created by Randy Zwitch and Jowanza Joseph.

CONTENT FOCUS: R

CONTRIBUTED BY: TIM WILSON

**googleAnalyticsR** - R SCRIPT/PROJECT (DOWNLOADABLE)

Package for accessing Google Analytics data. This uses the v4 API, so has some benefits over some older packages

CONTENT FOCUS: R

**Attribution Model with R (part 1: Markov chains concept)** - BLOG POST / ARTICLE

Using Google Analytics data and Markov chains to perform multi-touch attribution. Includes downloadable script AND a great explanation of the approach/concept.

CONTENT FOCUS: R, Statistics

**Highcharter (with Google Analytics)** - R SCRIPT/PROJECT (DOWNLOADABLE)

Highcharter is a package that does some nice plotting. This is a link to a dashboard with Google Analytics data built using it. The source code is available, too.

CONTENT FOCUS: R

**Data Visualization with ggplot2 Cheat Sheet** - OTHER

Graphic explanation of gpplot2 functions

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**Marketing Channel Attribution with Markov Models in R** - BLOG POST / ARTICLE

Step-by-step instructions on using R to perform an attribution analysis using Markov chains with Google Analytics data (the post also includes a link to a Shiny app where you can bypass the R work and just upload a data file).

CONTENT FOCUS: R, Statistics

**i want hue** - OTHER

Colors for data scientists. Generate and refine palettes of optimally distinct colors.

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**Graphs gallery with code to reproduce them** - R SCRIPT/PROJECT (DOWNLOADABLE)

The R graph gallery

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**Adobe Analytics / Google Analytics: Comparison of Key Metrics** - R SCRIPT/PROJECT (DOWNLOADABLE)

Compare how the results for key metrics compare between Adobe Analytics and Google Analytics. This is an R script that can be customized with the user’s authentication credentials, as well as to adjust what metrics get compared. The output is an RMarkdown HTML file.

CONTENT FOCUS: R

**ggtheme assist** - R PACKAGE

An RStudio addin which gives you a GUI to edit your plots and generate reproducible plot code.

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**Statistics in Plain English** - BOOK

Fairly compact overview of statistics: correlations, normality, ANOVA/ANCOVA, regressions, etc. The data visualizations and commentary on that topic are awful, but the content itself is pretty good.

CONTENT FOCUS: Statistics

CONTRIBUTED BY: TIM WILSON

**Awesome-R Github Repo** - OTHER

A curated list of awesome R packages, frameworks and software.

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**The R Cookbook** - BOOK

An accessible list of recipes to use R for common tasks, by Hadley Wickham. Available as a textbook.

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**The R Graphics Cookbook** - BOOK

An accessible list of recipes to use R for common data visualisation tasks, by Hadley Wickham. Available as a textbook.

CONTENT FOCUS: R

CONTRIBUTED BY: DONAL PHIPPS

**R for Web Analysts** - BLOG POST / ARTICLE

An overview/explanation of R

CONTENT FOCUS: R

CONTRIBUTED BY: TIM WILSON

**R Reference Card 2.0** - OTHER

Cheat sheet with basic functions and operators

CONTENT FOCUS: R, Statistics

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**CRAN Task View: Web Technologies** - R PACKAGE

This is the web technology part of the CRAN Taskview above - a good place to look to see if an API you need is supported.

CONTENT FOCUS: R

CONTRIBUTED BY: MARK EDMONDSON

**The R Inferno** - BOOK

If you are using R and you think you’re in hell, this is a map for you. A book about trouble spots, oddities, traps, glitches in R.

CONTENT FOCUS: R

**R Graph Catalog** - R SCRIPT/PROJECT (DOWNLOADABLE)

Catalog of graphs produced using ggplot2

CONTENT FOCUS: R

CONTRIBUTED BY: PAWEL KAPUSCINSKI

**Great R packages for data import, wrangling & visualization** - BLOG POST / ARTICLE

Lengthy list of a number of handy R packages, including a description and the package creator (was it or was it not Hadley Wickham?!).

CONTENT FOCUS: R

**Calling C from R programming** - BLOG POST / ARTICLE

Calling C from R programming

CONTENT FOCUS: R

CONTRIBUTED BY: THIYAGARAJAN S